Things just happen to NOKSU, whose name means "be yourself". NOKSU's natural curiosity and extroverted character propel him from one adventure to another and wherever he goes, his tiny friend Nupi buzzes along too. With a handful of other colourful characters who help along the way, NOKSU is in the complicated business of growing up. He learns something new all the time: how to cope with the dangers of crossing the road; how to avoid too much junk food; how to treat everyone with respect - all those life skills which have to be mastered along a child's path - and which the series shares with young viewers through humorous and engaging story lines. kelencontent handles rights in North and South America.