Sex sells. This simple idea propels billions of dollars in advertising and media content revenue every year and is a driving force in shaping youth culture today. From New York to L.A, Toronto to Boston, teen and expert voices define the astounding impact media sex messages have had on their lives and communities. In this hour long documentary special we look at why companies are promoting sexualizing products to younger and younger children, how pornography is changing sexual scripts on campuses across the continent, and why there is a new movement among youth to rebel against the sex messages they have been sold.